selected work

Case studies from the last three years.

Lead generation, residential discovery, commercial B2B, multifamily management and an estate redesign in progress — five engagements, one method: the problem, the approach and what we delivered.

selected work

Digital experiences built around real business requirements.

Lead generation for cash-home buyers, residential property discovery, commercial B2B services and multifamily portfolios — four engagements, one method.

case 01 — lead generation

Fast Cash House Buyers

fastcashhousebuyers.com
UX/UIWeb DesignConversionSEO

Problem

An ageing site buried the seller offer form, trust signals were scattered, and the local search structure gave organic visibility nowhere to grow — paid channels were carrying lead volume the organic funnel should have owned.

Approach

Custom UX/UI redesign built around a single seller journey: a streamlined three-field offer-form flow, a consolidated trust architecture (process, reviews, guarantees), and a technical SEO foundation — crawlability, structured data and local landing pages.

Outcomes

Seller-firstone conversion-focused journeyTrust layerprocess · reviews · guarantees unifiedSEO basestructured data + local landing pages
fastcashhousebuyers.com/sell-your-house

Interface preview

case 02 — residential brokerage

Intero Real Estate

intero.com
Information ArchitectureSEO

Problem

Home search is the core product of a brokerage website, yet it sat as one page type among many. Buyers, sellers, agents and ownership services shared overlapping menus, and listings, communities and service content had no consistent structure — for people or for search engines.

Approach

The information architecture was rebuilt around discovery: separate, clearly signposted journeys for buyers, sellers and agents; content grouped into predictable page families — listings, communities, services, people; URL and template logic laid out so search engines can parse how pages relate.

Outcomes

Search-first IAhome discovery at the centrePage familieslisting · community · agent templatesSEO-readystructure, internal links, clean hierarchy
intero.com/search

Interface preview

case 03 — commercial · B2B

TIG Real Estate Services

tigusa.com
Service ArchitectureSEO

Problem

Brokerage, leasing, development, property management, construction and reporting all competed within the same navigation. Commercial clients evaluate depth and specialism, but the structure read as a flat list with no evident route from a service to its markets or its proof.

Approach

Each discipline became its own hub, connecting to related capabilities, locations and reporting. Page hierarchy follows how B2B clients shortlist partners — service first, market evidence, then people — while URL and content architecture keeps related pages logically grouped and cleanly crawlable.

Outcomes

Service hubsone entry point per disciplineHierarchydeal-type-first organisationSEO-readylogical URLs & internal linking
tigusa.com/services/leasing

Interface preview

case 04 — multifamily

Fulcrum Real Estate Services

fulcrumre.com
Content ArchitectureSEO-Ready Structure

Problem

Content for owners evaluating a management partner and residents searching communities lived at the same depth, so both audiences met the wrong information first. Page relationships were implicit, and each new community added sprawl rather than fitting a pattern.

Approach

Content was organised into two clear layers: an owner-facing spine — services, performance, team, insights — and a community-discovery layer for residents, with investment and brokerage content placed where each audience expects it. Repeating community-template logic scales the structure, and template hierarchy, internal linking and metadata patterns prepare the site for SEO implementation.

Outcomes

Content architectureseparate owner and resident pathsTemplate logicnew communities fit, not sprawlSEO-readyhierarchy and linking defined
fulcrumre.com/communities

Interface preview

case 05 — in progress

GoldAce Estates Work in progress

goldaceestates.com
Custom UI/UXSEO

Problem

The portfolio deserved a digital presence that matches the quality of the properties it represents. The existing structure offered generic templates, no clear path for browsing listings or making an enquiry, and no groundwork for search visibility.

Approach

Currently in build: a custom UI/UX direction with a refined interface system and clearer page hierarchy, restructured journeys for browsing and enquiry, and an SEO-ready content and page architecture taking shape beneath it.

Outcomes

UI systemdirection set · components in buildJourneysbrowse + enquiry restructuredSEO-readystructural foundation in progress
goldaceestates.com

Design concept — full case study published at launch

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